VIRGIN MAKES FUTURE PLANS WITH PROJECT 2050
By Sandra O'Loughlin, BRAND WEEK

Virgin Entertainment Group, Los Angeles, has signed Project 2050 as agency of record for strategic marketing and creative services for the North American chain of Virgin Megastores.

Project 2050, a bi-coastal agency with offices in New York and Los Angeles, will develop campaigns for the opening of the new Hollywood & Highland Virgin Megastore in Los Angeles and refurbish its East Coast flagship in New York's Times Square this fall. Project 2050 also will develop the company's overall creative platform, and design and execute consumer-marketing communications, including advertising, collateral and in-store graphics and signage.

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