VERIZON WIRELESS EXPANDS HISPANIC AGENCY ROSTER
Selects Latinvox to Handle Northeast Region
By Alice Z. Cuneo, AD AGE

SAN FRANCISCO (AdAge.com) -- Verizon Wireless, moving to increase its presence in the Hispanic market, today named Latinvox, New York, as its first agency of record for the Northeast.

As part of the new assignment, Latinvox will provide community relations, promotions and other broad
Latinvox has been named Verizon's Hispanic agency of record for the Northeast.
marketing efforts, as well as print and broadcast advertising, public relations and media planning and buying, a Verizon Wireless spokesman said.

RLR, GlobalHue
Verizon Wireless works with RLR Advertising, Pasadena, Calif., its agency for the Western states. GlobalHue, an Interpublic Group of Cos.-backed agency in Southfield, Mich., handles the wireless marketer's national Hispanic advertising.

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