STUDY: U.S. HISPANIC CONSUMERS LOVE TO SHOP
Annual HOT Survey Provides New Demographic Insights
By Laurel Wentz, AD AGE

Fifty-six percent of the U.S. Hispanics polled said "I love to shop" compared with 39% of the general population and are similarly much more likely to pay cash for their purchases, according to People en Espanol's fourth annual Hispanic Opinion Tracker (HOT) survey slated for release this week.
Hispanics are passionate about shopping, said Jackie Hernandez Fallous, publisher of 'People en Espanol,' which conducts the annual HOT survey.

HOT, one of the largest Hispanic surveys conducted in the U.S. each year, found that Hispanic consumers are more likely to go shopping and much less likely to use credit cards than their general market counterparts. Survey participants said they spent on average $1,992 on clothing and accessories in the last 12 months, for instance, compared to $1,153 for general market consumers.

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