LEXUS PUSHES FOR PRODUCT PLACEMENTS IN MAGAZINE PHOTOS
Marketing Chief Cites 'Fantastic' Response From Publishers and Editors
By Jamie LaReau, AD AGE

You open up your favorite celebrity magazine. Russell Crowe is looking good in a photo spread about his Australian ranch -- especially in the shot of the dead kangaroo he’s strapping to the roof of his Lexus LX 470.
Lexus is targeting magazine editors with its latest marketing strategy. Related Stories:

Flip a page, and there’s an article about a hot New York eatery; a photo shows a Lexus SC 430 parked in front.

'Groundbreaking' strategy
Coincidence? No way. This hypothetical magazine is chock-full of product placements for Toyota Motor Corp. Its luxury division is asking several national magazines to use Lexus vehicles to illustrate stories in “groundbreaking” ways, said Deborah Wahl Meyer, Lexus division’s vice president of marketing.

FOR THE REST OF THIS STORY VISIT:
http://adage.com/news.cms?newsId=45663