SONY TESTS ANTI-CD BURNING TECHNOLOGY
By ABC NEWS ONLINE
As part of its mounting United States rollout of content-enhanced and copy-protected CDs, Sony BMG is testing technology that bars consumers from making additional copies of burned CD-R discs.
Since March the company has released at least 10 commercial titles - more than 1 million discs in total, featuring technology from UK anti-piracy specialist First4Internet that allows consumers to make limited copies of protected discs, but blocks users from making copies of the copies.
The concept is known as "sterile burning" and, in the eyes of Sony BMG executives, the initiative is central to the industry's efforts to curb casual CD burning.
"The casual piracy, the school-yard piracy, is a huge issue for us," Thomas Hesse said, president of global digital business for Sony BMG.
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