CALIFORNIA DREAMING
Hoping to reach a broader audience, Telemundo's youth-targeted network is leaving Hialeah and heading to L.A.
BY Elaine Walker, MIAMI HERALD
Telemundo announced Monday that South Florida will no longer be home to mun2, its cable network aimed at young, bilingual youths.
Over the next few months, the creative, marketing and production operations will relocate from Hialeah to Los Angeles. The move is part of an effort to revamp the Latino youth network and connect with the Mexican population, which represents the largest segment of the rapidly growing U.S. Hispanic market.
As the largest Hispanic market and the entertainment capital, Los Angeles still remains the place where trends are launched more than Miami, experts said.
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