BUSINESS: HIP HOP'S MOBILE TAKEOVER CONTINUES
By Alyssa Rashbaum, VIBE MAGAZINE

Unless you’ve had your stereo turned to AM for the last few years, you already know that hip hop has plotted and deftly executed a massive takeover of radio and television. Now the genre has set its sights on your mobile phone.

Hip hop fans are rabidly buying ring tones, screensavers and more from their favorite artists, to customize and personalize their phones. In fact, last year more than 70% of all ring tones sold in the United States were from hip hop, rap and R&B artists. As that number looks poised to grow this year, more and more hip hop labels are leaping into the mobile game, hoping for a piece of the lucrative market.

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