BRAND AND YOUTH LIFESTYLE EXPERTS LAUNCH 'PROJECT 2050'TO CONNECT BRANDS WITH TODAY'S YOUTH & LIFESTYLE MARKETS
Renowned Design Revolutionary Shepard Fairey Signs on as Creative Force. Initial Clients and Brand Work Include EA Sports, Boost Mobile and Honda

Project 2050 officially launched today to bring brands closer to the influential, trend setting, and urban-skewing youth markets. The marketing and strategy shop will offer corporate clients as well as advertising agencies services that include brand consulting, branded content opportunities, public relations, experiential marketing, creative support and trend analysis.

Project 2050 is a collaboration between cultural youth and lifestyle experts Phil Colon, Christopher White and Matt Pressman. The three individuals bring extensive experience from the branding, advertising, media, and entertainment realms. In addition to agency experience, the founding partners have successfully managed three of the most prominent urban youth publications in the marketplace today (Vibe, The Source, and Urban Latino). Their collective expertise coupled with a keen understanding of the urban mindset creates a level of specialization and real world knowledge of urban youth culture all under one shop.

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