Sunday, June 26, 2005

BLACK EYED PEAS ARE A SELLOUT, BUT DID THEY SELL OUT?
They found success when they tinkered with their sound
By Nekesa Mumbi Moody, THE ASSOCIATED PRESS


The Black Eyed Peas spent years languishing in hip-hop's underground before they found the formula to vault into the mainstream -- accessible pop melodies, star collaborations, marketing tie-ins and a sexy young thing to belt out catchy choruses.

That mix made their 2003 album "Elephunk" their big breakthrough. Their first two albums failed to sell 500,000 copies combined. But "Elephunk" -- which featured the Grammy-nominated anthems "Where Is the Love" with Justin Timberlake and "Let's Get it Started," which became the National Basketball Association's playoff anthem -- went multiplatinum and made them and their music ubiquitous.

Still, there are plenty of early Peas-heads who remain disgruntled about the group's leap to the pop world.

But go ahead and call them sellouts. Lead lyricist will.i.am doesn't mind.

FOR THE REST OF THIS STORY VISIT:
http://seattlepi.nwsource.com/pop/229001_blackeyedpeas20.html

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