AMERICAN CONSUMERS LARGELY IGNORE 'MADE IN USA' PITCH
Perception Study Finds Young Adults the Least Likely to Own U.S.-Made Cars
By Bradley Johnson, AD AGE

The good news for beleaguered U.S. manufacturers: Americans believe “Made in the USA” stands for quality and value. The bad news: Consumers -- especially young adults entering their prime buying years and richer households who have money -- aren’t inclined to look for products made at home.
Consumers rank the quality of U.S. autos at No. 2; the prime young-adult demographic prefers foreign-made vehicles.

These are among the findings from the American Demographics Perception Study, a new consumer survey on topics from Chinese goods to Wal-Mart’s image.

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