ADVERTISING REACHES OUT TO LATINOS
By Yvette Armendariz, ARIZONA REPUBLIC

PHOENIX — As businesses ramp up their marketing aimed at Hispanic consumers to the tune of more than $3 billion nationally, small specialty ad agencies are taking root.

Phoenix now ranks as the No. 9 Latino market in the United States based on population, and the past two years have seen the opening of at least five Hispanic-oriented agencies: Alternatives/Alternativos, Molina/Lopez, Raices Unidas, Del Sol Hispanic Advertising and IQ Espanol.

Companies are pitching everything from laundry detergent, cosmetics and diapers to cable, cars and homes to Hispanics.

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