COLORFUL CROCS ATTACK THE MIDWEST
By MAGGIE MEYER, THE MISSOURIAN

Crocs shoes, shown here at Dryer’s Shoe Store in Columbia, are plastic slip-ons that have become popular over the past year. Available in 14 colors, they spread from Colorado, where they started as a water shoe. (Chris Gubbels/Missourian)

Their bright colors and distinct look can be spotted a mile away. After gaining popularity in Colorado and then spreading to the coasts, Crocs shoes are showing up across the Midwest.

Crocs — ventilated waterproof clogs — have been around since 2002. The company has grown exponentially, according to Tia Williams, Crocs public relations executive. The shoes made their debut at the Miami Boat Show and were marketed as perfect for boating, water sports and beachwear.

Since then, the company has spread to retail stores and is looking to expand internationally for 2005.

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