AOL, MSN, UNIVISION LAUNCH MARKETING CAMPAIGN FOR HISPANIC CONSUMERS
By WWW.INTERNETRETAILER.COM

Focusing on the growing online presence of Hispanic consumers, AOL, MSN, Yahoo, Univision.com and other members of the Interactive Advertising Bureau’s Hispanic Committee are launching a marketing campaign designed to convince online marketers that the Internet is an important means to reach a growing Hispanic market.

The committee has selected advertising agencies Tapestry, Starcom IP and Lapiz, all part of the Publicis Groupe, to launch a multi-media campaign later this year promoting the value of marketing to Hispanic consumers. "Competing online media companies banding together to launch a targeted campaign, especially in a market as competitive as the Hispanic sector, is truly unprecedented," said Greg Stuart, president and CEO, IAB. "This historic initiative is just another example of the online industry`s focused commitment to growing the industry above all else."

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