UNDERGROUND URBAN: HIP HOP'S DEMISE
By Tamara Smith

Hip hop has been experiencing a steady growth since it emerged over two decades ago. It couldn’t go on forever!  Just like the economy, the music industry hits highs and lows.  Hip hop climbed to the top of the charts to be the top selling music genre, but once in the top spot, there’s no where else to go but down.

Since taking number one, hip hop’s got lazy.  Comparing the hip hop of today to that of the 90’s, this trait is undeniably clear.  In hip hop’s early days, experimentation was accepted.  Being a new genre, artists were free to be creative.

Today, however, it appears that major labels believe that all listeners enjoy the same thing.  Artists look alike, act alike and sound alike.  BET, MTV, Much Music – it’s all the same.  Put on any channel and it’s the same rotation.  Video concepts are so similar, it’s hard to decipher where one video ends and the next begins (without keeping track of featured rides and threads)!

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