UNDERGROUND HIGHWAY: TOYOTA'S SCION USES URBAN MARKETING
By Jonathan Cunningham, Metro Times

Trimly dressed 24-year-old Hugh Cleal has been a house DJ for the past eight years, and has a special knack for throwing underground parties. As the former guru behind the late ’90s “/syn-de-kat/” raves in some of Detroit’s most cavernous warehouses, Cleal has a true passion for music.

Not your typical car salesman.

“I sell cars to people that I used to DJ with all the time,” says Cleal, who works at Suburban Scion in Troy. “And I never wanted to be a car salesman, either — but Scion is essentially a car for young creative people so really it sells itself.”

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