ONLINE HOLIDAY SHOPPING NOT SO FELIZ FOR LATINOS
HISPANICBUSINESS.COM

Most online retailers do not offer content and services in Spanish to reach multicultural shoppers. Area malls and retail stores are often brimming with holiday shoppers come this time of year, hoping to find the perfect gift for loved ones and friends. But as any hurried shopper can attest, sometimes the crowds at the stores and long lines at the checkout counters can take the "merry" out of the holiday season. That's why many shoppers look for alternative ways to do their shopping that don't involve the hassle of getting in the car and spending all day at the store.

Online retailers offer the convenience of fast shopping from the privacy and comfort of your own home. With the click of a button you can purchase gifts and have them shipped directly to your house. Some will even do the wrapping for you. However, as Latinos and other ethnicities are learning, not all of these online retailers make shopping convenient for those who speak English as a second language.

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