FOR DIVERSE HISPANIC MARKET, A WIDE RANGE OF ANSWERS...AND QUESTIONS
By Lisa Rabasca, Communications Manager, American Press Institute

MIAMI - The 21 newspaper executives from newsrooms, and advertising, circulation and online departments from across the country who gathered in Miami this week for API’s Reaching Latino Audiences seminar are finding there are more questions than answers surrounding whether and how newspapers should reach this growing target audience. Should they create a new publication, put special content into their existing newspaper, or develop Web sites? Should it be written in Spanish, English or a combination of both? Should it be weekly, daily or monthly?

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