CASHING IN ON THE OTHER:
Race, Commodity and Surveillance of Contemporary Athletes
by David Leonard, www.popmatters.com

On November 15, the National Football League and its media partners once again found themselves amid controversy. On the heels of Janet Jackson bearing her breast during last year's Super Bowl, the appearance of a Monday Night Football promotional skit involving the Philadelphia Eagles' Terrell Owens and Desperate Housewives' Nicolette Sheridan prompted much public debate and rancor.

FOR THE REST OF THIS STORY VISIT:
http://www.popmatters.com/sports/features/050126-nikecommercials.shtml