QUIZNOS PULLS ADS ON 'URBAN' RADIO STATIONS
By Elizabeth Green, THE WASHINGTON TIMES

Quiznos Subs, hoping to show off its toasty alternative to Subway, started off the year by purchasing ads on radio stations across the country, including many that are "urban" — a format that specializes in hip-hop and R&B and whose listeners and disc jockeys are often black.

It was a routine purchase for a company that targets adults 25 to 49. Urban radio stations often rank at the top of their markets, and about half of urban listeners fall into Quiznos' target age bracket, Arbitron numbers indicate.

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