NBC WOOS U.S. HISPANIC AUDIENCE
By Bill Carter, NYT

Bob Wright, the chairman of NBC Universal, has no doubt about what he considers his company's most important asset. No, it is not the NBC network, or the newly acquired Universal movie studio.

"Telemundo is the biggest thing we've got going now," Wright said in a recent interview here on his first visit to the Spanish-language television network's studios. Telemundo? Though it has long been an also-ran in the U.S. Spanish-language television market, Telemundo, which NBC acquired in 2001 for $2.7 billion and is pumping tens of millions of dollars into each year, is a bet on the future of American television, one that Wright says media companies ignore at their peril.

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