EIGHT IDEAS FOR COMING UP WITH NEW IDEAS
Imitating Einstein and Other Thinkers
By Walter Burek, walterburek.com

The one thing that matters most in marketing communications for the Internet is coming up with new ideas. Yet so few of us are prolific at it. Oh sure, there are the lucky ones who were born with right-hemisphere brains and spew creativity like sheets off a printing press. But the rest of us, the 8 out of 10 who are left-brain dominant (fewer than 20% of all people, throughout history, have been right-brain dominant), don't have to be completely without luck. We just have to learn to mimic some of the thought patterns and techniques of those born to be inventive thinkers. Here's how...

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