TO TAP NEW MARKETS, HIRING IS NOT PERSONAL, IT'S BUSINESS
By Enelly Betancourt

A new reality has shaken corporate America.

America is seeing a dramatic shift in hiring philosophies.

Why? Simply put, companies are noting that their traditional customer base is changing.

The buying power of minorities is exerting much more pull in the marketplace. The Latino market, in particular, has become a very significant market segment. And, with the number of Latinos in the United States surging, their influence on America's corporations will continue to grow.

Competitive companies are realizing their leadership teams must possess top notch skills and also reflect the markets the executives hope to tap into.

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