PONTIAC AND GMC INTRODUCE NEW HISPANIC DEDICATED ADVERTISING PLANS
Source : La Société

DETROIT - Pontiac and GMC divisions of General Motors announced today the details of new, original Spanish language advertising and promotion plans that emphasize its strong commitment to the Hispanic community. For the first time, Pontiac has used its Hispanic advertising agency to create a new television ad for both Hispanic and general market media placement. GMC will launch its largest Hispanic dedicated print campaign to date uniquely tailoring its Hispanic print advertising creative to the publications the ads will run in.

"Pontiac and GMC are committed to speaking to Hispanics in a culturally relevant fashion through in-language and in-culture communications," said Jim Bunnell, Pontiac-GMC general manager.

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