NIELSEN AND LATINO TELEVISION VIEWERS

Nielsen Media Research has introduced a new way of measuring how many people are watching television. It is called a People Meter. Rather than the old method, which depends on people remembering to keep a diary of the programs they watch, the People Meter functions like a remote control that automatically keeps track of the shows people are viewing.

Welcome to the 21st Century. That’s progress, right? So why is everyone from media mogul Rubert Murdoch and Fox television, the network he owns, to a coalition of Hispanic and Black community groups, complaining? And why did Spanish language television giant Univision file suit last week to stop the use of the People Meters in Los Angeles?

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