JOB OUTLOOK SHOWING SIGNS OF LIFE
HISPANIC BUSINESS MAGAZINE
By Anthony Limón
While the current economic recovery has been referred to as "jobless" because of stagnant unemployment rates, signs of an improving job picture continue to trickle in. And as the economy continues to redefine itself to meet the needs of a rapidly changing marketplace, Hispanics and other minorities may even have an edge when it comes to landing the new jobs that are being created.
Today, many companies are looking for minority candidates to help them establish "cultural competence," the ability to respond and gain the trust of consumers from various cultural backgrounds. "Now, more than ever, companies are looking for the best and the brightest candidates that can offer their firms diverse perspectives. Employees from different backgrounds and ethnicities are more creative and offer insight into communities otherwise unreachable," says Myrna Marofsky, president and co-founder of ProGroup Inc., a diversity consulting agency. "The consumer market is becoming so diverse that companies are being forced to hire candidates able to supply the inside track to gaining consumer confidence."
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http://www.hispanicbusiness.com/news/newsbyid.asp?id=16533
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