HISPANIC MARKET KEY FOR INTERNET SERVICES

A study by Horowitz Associates finds that while household penetration of PCs and broadband services is lower for Hispanics, the group's interest level is high particularly among urban Latinos. The study's findings reveal that seven of ten (67 percent) Latinos who say they speak English only or mostly English with some Spanish in the home own a PC, on par with penetration in the urban market overall. However, penetration is much lower among Spanish-dominant Latinos (those who speak Spanish only or mostly Spanish with some English), only 37 percent of whom report having a PC in the home.

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